The explosive growth of business data has created an urgent need for organizations to implement data analytics platforms that can help their executives, managers and staff members make sense of all that information and provide insights to support good decision making.
A KPMG study indicates big skepticism about the integrity and realiablity of data analytics. Concerns span the entire analytics spectrum from sourcing & preparation of data through genearting actionable insights and measurement of outcomes.
A number of barriers prevent big data projects from reaching their full potential - outdated infrastructures, lack of internal expertise, company silos, minimal executive support, etc. Identifying them is the first step to overcoming them.